"What's happening here is your visual system is looking at this thing, and you're trying to discount the chromatic bias of the daylight axis," says Bevil Conway, a neuroscientist who studies color and vision at Wellesley College
Scroll down for video Internet sensation: This picture of the dress has sparked debate, with viewers disagreeing over the colour True colours: The dress, made by the company Roman Originals, is in fact blue and black striped Even celebrities weighed in on the fashion debate, with Kim Kardashian asking her 29.4million Twitter followers to help settle a disagreement between herself and husband Kanye West
The billionaire mogul rocked a printed puffer coat around her shoulders that was cinched in at the waist

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SIZE & FIT: Size 1X Item Measurements: Length: 40", Bust: 44" True to size