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[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views
Bust: ___
This dress, this story, this momentous occasion represents a defining moment in history, said Martin Nolan, executive director of Juliens Auctions
If we're being honest, the midi dress has already proven to be our tried and true style so far this year, so it's only right that we keep the trend up heading into the fall
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