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He said: "It is possible that people could literally be seeing different colours but it's impossible to know what is in someone's head." Buzzfeed's online story about the dress has been shared more than 20 million times

Ensure you choose a snug band size so the gel strips have the right amount of tension to stay secure all night

The dress should reflect that: not the loudest thing in the room, but the most considered one

Sheer Mesh Tops: If you love the trendy sheer look, wear a skin-toned jelly bra to get total coverage and a completely invisible foundation

Look for ruching, satin, lace, asymmetrical necklines, or cut-outs when you want a party-ready finish