How to Interview and Conduct Focus Groups David Emerson Nickelodeon has transformed itself from

Nickelodeon has transformed itself from the "green vegetable network"--distasteful for kids but "good for them

Extensively updated throughout

including qualities exclusive to school leadership Reflection questions for more effective application of leadership principles Templates

Masterful storytelling

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How to Interview and Conduct Focus Groups David Emerson Nickelodeon has transformed itself fromSpeaking with people is one of the best ways to understand the "why" and "how" of human experience, values, beliefs, and perspectives. This book offers guidance for undergraduate and masters level students in conducting a research project that involves personal interviews or focus groups. It provides tips on how to plan for, conduct, and analyze qualitative data. Readers will learn how interviews and focus groups can be used in various qualitative