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Bringing God to Men Martin Kemp Key Concepts in Marketing introducesDuring the second half of the twentieth century, the American military chaplaincy underwent a profound transformation. Broad based and ecumenical in the World War II era, the chaplaincy emerged from the Vietnam War as generally conservative and evangelical. Before and after the Vietnam War, the chaplaincy tended to mirror broader social, political, military, and religious trends. During the Vietnam War, however, chaplains' experiences and