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Mastering Account Management: 102 Steps for Increasing Sales, Serving Your Customers Better, and Working Less Jonathan Reynolds Cronin His decision to work theYou're up to 55% more likely to win business with an existing customer than with an outside prospect. Mastering Account Management is your blueprint for winning long term business with your highest potential buyers (your customers). From selling millions in high end video services and managing projects in the New York advertising world, Dan Englander learned that most companies don't take the right steps to farm repeat business. Instead of focusing on