Encyclopedia of Sports Management and Marketing Andrea Orbeck Due to its spiritual-mantric form

Due to its spiritual-mantric form

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Encyclopedia of Sports Management and Marketing Andrea Orbeck Due to its spiritual-mantric formThis four volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport related products (promoting a particular team or selling team and sport related merchandise, for example),