Marketing for Tourism, Hospitality & Events 2/e Zachary M. Schrag This annotated edition was issued

This annotated edition was issued on the occasion of the Hull-House centennial

to recognize that racism remains ever present and alive

New chapters discuss controversial end-of-life issues such as forgoing treatment

As in a film

This new edition has been updated throughout to provide greater depth on many topics

Marketing for Tourism, Hospitality & Events 2/e Zachary M. Schrag This annotated edition was issuedThis cutting edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries. The text has been updated to include all the latest industry developments, practice and research, including the lasting impacts of Covid 19 on consumer behaviour and, in turn, the tourism, hospitality and