Alter Ego Italy Urban Proof Cream 33 Oz bio-ionic and naturally defined

and naturally defined

Alter Ego Italy Just Color Optimizer is a professional hair color formula that delivers reliable

violet-tinted pigments help neutralize yellow tones to refine blonde hair

Process for 45 minutes

neutralising unwanted red tones

Alter Ego Italy Urban Proof Cream 33 Oz bio-ionic and naturally definedMoisturizing and anti pollution action hair & body fluid. Its gentle texture enriched with a precious mix of nourishing oils, sesame oil and argan oil, is perfect as either a nourishing conditioner for hair or an emollient cream for the body. Formulated with Urban Shield Technology, it creates a barrier that protects skin and hair against external polluting agents.