Constructing Survey Data Michael J. Lyons Modern megachurches that dot the

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Constructing Survey Data Michael J. Lyons Modern megachurches that dot theEngaging and informative, this book provides students and researchers with a pragmatic, new perspective on the process of collecting survey data. By proposing a post positivist, interviewee centred approach, it improves the quality and impact of survey data by emphasising the interaction between interviewer and interviewee. Extending the conventional methodology with contributions from linguistics, anthropology, cognitive studies and ethnomethodology,