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The Consuming Instinct Sharon Waller hiring helpThis title provides an intelligent and entertaining look at how evolution has had a profound influence on our consumer behaviour. What do all successful fast food restaurants have in common? Why are women more likely to become compulsive shoppers? Why are men more likely become addicted to pornography? The answer to these intriguing questions is 'the consuming instinct' the underlying evolutionary basis for most of our consumer behaviour. "The