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Services Marketing: Integrating Customer Focus Across the Firm bibliography prone to jumping off roofsAuthor: Zeithaml, Valarie A. Brand: McGraw Hill Education Edition: 7 Number Of Pages: 544 PartNumber: 9780078112102 Release Date: 13 03 2017 Details: Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus
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