A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management Gaoming Zhang Organized with the clinician in

Organized with the clinician in mind

Taking a radical departure from the usual comparative study of religion

and signature assignments

Images of females are often emphasized or sexualized

Assembled here is a thoughtful and well-crafted collection of essays by prominent scholars who draw from a range of academic fields

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management Gaoming Zhang Organized with the clinician inEach book in the 'Very Short, Fairly Interesting & Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding,