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Published: 12/21/2001
for more than two decades
and an MFA from New York University
Is it plausible that he was truly divine
government set up military forts and outposts to protect its new
How Behavior Spreads: The Science of Complex Contagions Jossey-Bass Published: 12/21/2001A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal
