Business Analytics, Volume I: A Data-Driven Decision Making Approach for Business Cornelius E. Tierney that we now had a

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Business Analytics, Volume I: A Data-Driven Decision Making Approach for Business Cornelius E. Tierney that we now had aBusiness Analytics: A Data Driven Decision Making Approach for Business Part I, i> provides an overview of business analytics (BA), business intelligence (BI), and the role and importance of these in the modern business decision making. The book discusses all these areas along with three main analytics categories: (1) descriptive, (2) predictive, and (3) prescriptive analytics with their tools and applications in business. This volume focuses on