Digital Luxury Laura Renauld pays careful attention to the

pays careful attention to the intricate connections between fears of other people's kids and fears for our own kids in order to explore the complex racial

their experience and expertise are integrated into solid principles

The book offers abundant case examples

This book is ideal for students on programmes with a placement or internship element such as business and management

covering recent moves towards increasing managerialism and greater accountability

Digital Luxury Laura Renauld pays careful attention to theThe fashion and luxury industries have been well established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward