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Published: 10/03/2020
ISBN13: 9781927537572
He is the author of several books including Great Customer Connections (978-0-8144-7308-5) and What to Say to a Porcupine (978-0-8144-1055-4)
ISBN13: 9780819216571
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The Fundamentals of Digital Fashion Marketing Charles H. Spurgeon Published: 10/03/2020The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market
