Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution BISAC-PER010020 Hired to exhume two-hundred-year-old graves

Hired to exhume two-hundred-year-old graves in the wake of a land dispute

even a wealthy man’s life can spin out of control

Patterson TREESNE

Dragons are monsters

resembling a pearl

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution BISAC-PER010020 Hired to exhume two-hundred-year-old gravesThe Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in