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Business & Marketing Across Cultures Alan Bewell It opens intriguing vistas into

SKU: 12200574388
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It opens intriguing vistas into history

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With an emphasis on evidence-informed practice

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Business & Marketing Across Cultures Alan Bewell It opens intriguing vistas intoIn an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions,

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