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Persuasion Skills Sales & Marketing What are the origins ofI would rather try to persuade a man to go along, because once I have persuaded him, he will stick. If I scare him, he will stay just as long as he is scared, and then he is gone. Dwight Eisenhower In just about any interaction with others, you may find the need to persuade them of your ideas, your products or services. The ability to persuade successfully seems to be a fundamental quality of successful people. Take leaders, scientists, artists,