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Madison Avenue And The Color Line: African Americans In The Advertising Industry,Used Gordon How We Create Our LivesUntil Now, Most Works On The History Of African Americans In Advertising Have Focused On The Depiction Of Blacks In Advertisements. As The First Comprehensive Examination Of African American Participation In The Industry, Madison Avenue And The Color Line Breaks New Ground By Examining The History Of Black Advertising Employees And Agency Owners. For Much Of The Twentieth Century, Even As Advertisers Chased African American Consumer Dollars, The Doors