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ordinary life takes a more sinister turn

” —Theodore RooseveltEvery day we experience the uncertainty

among the last of the original gods

Prince of Denmark

Gillian Flynn delivers a fast-paced

Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone Psychology ordinary life takes a moreBarely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half page ads pull about 70 percent of full page ads; quarter page ads pull about