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The Product Book: How To Become A Great Product Manager,Used James M. Becker Increasing Reliance On FirepowerNobody Asked You To Show Up.'Every Experienced Product Manager Has Heard Some Version Of Those Words At Some Point In Their Career. Think About A Company. Engineers Build The Product. Designers Make Sure It Has A Great User Experience And Looks Good. Marketing Makes Sure Customers Know About The Product. Sales Get Potential Customers To Open Their Wallets To Buy The Product. What More Does A Company Need? What Does A Product Manager Do? Based Upon