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Blown To Bits: How The New Economics Of Information Transforms Strategy,New Betty L. And The Spread And LimitationsThe New Economics Of Information Is Blowing Apart The Foundations Of Traditional Business Strategy. According To Blown To Bits, Your Business Definition, Industry Definition, And Competitive Advantage Are Simultaneously Up For Grabs. Evans And Wurster Argue That With The Spread Of Connectivity And Common Standards, Your Customers Will Increasingly Have Rich Access To A Universe Of Alternatives, Your Suppliers Will Exploit Direct Access To Your