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Negotiauctions: New Dealmaking Strategies For A Competitive Marketplace,New Schertle Don'T Miss The Other BooksBringing Together Auction Theory And Negotiation Theory In A Practical And Accessible Way, Here Is An Authoritative Guide To Negotiating Deals. Todays Increasingly Competitive Marketplace Is Filled With Business Transactions That Include Elements Of Both Negotiations And Auctions, Yet The Received Wisdom On Dealmaking Treats These Two Mechanisms Separately. Leading Dealmaking Scholar Guhan Subramanian Explores The Ubiquitous Situation In Which
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