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A Better Way To Think About Business: How Personal Integrity Leads To Corporate Success,New Kuykendall Karen (ILT) As Author George Gimarc UsesIs Business Ethics A Contradiction In Terms? Absolutely Not, Says Robert Solomon. In Fact, He Maintains That Sound Ethics Is A Necessary Precondition Of Any Longterm Business Enterprise, And That Excellence In Business Must Exist On The Foundation Of Values That Most Of Us Hold Dear. Drawing On Twenty Years Of Experience Consulting With Major Corporations On Ethics, Solomon Clarifies The Difficult Ethical Choices All People In Business Face. He Uses