Positioning: The Battle for Your Mind Layne Fargo a house with a white

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Positioning: The Battle for Your Mind Layne Fargo a house with a whiteThe first book to deal with the problems of communicating to a skeptical, media blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast paced style, advertising gurus Ries and Trout explain how to: * Make and position an industry leader so that its name