The Balanced Scorecard: Translating Strategy Into Action,New Kenneth V. Ph.D. She Rapidly Descends Into What

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The Balanced Scorecard: Translating Strategy Into Action,New Kenneth V. Ph.D. She Rapidly Descends Into WhatThe Balanced Scorecard Translates A Company'S Vision And Strategy Into A Coherent Set Of Performance Measures. The Four Perspectives Of The Scorecardfinancial Measures, Customer Knowledge, Internal Business Processes, And Learning And Growthoffer A Balance Between Shortterm And Longterm Objectives, Between Outcomes Desired And Performance Drivers Of Those Outcomes, And Between Hard Objective Measures And Softer, More Subjective Measures. In The First