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"--New York Times Book Review
Informative
By Author(s):PHOEBE BOVY
Schätzing convincingly realizes a possible near future when humankind’s ingenuity may become the greatest risk to its continued existence
But these rules are not the preserve of Silicon Valley
The Only Book You Will Ever Need on Branding Food & Drink "--New York Times Book ReviewBook Title: Only Book You Will Ever Need On Brand ISBN: 9781472136077 By Author(s): LIISA PUOLAKKA AND MICHIEL MAANDAG By Publisher: LITTLE BROWN Format: PB A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll
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