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ISBN: 9781474602037
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Understanding Markets and Strategy : How to Exploit Markets for Sustainable Business Growth Investment ISBN: 9781474602037Book Title: Understanding Markets & Strategy ISBN: 9780749471521 By Author(s): MALCOLM MORLEY By Publisher: KOGAN PAGE Format: PB In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects of success. Understanding Markets and Strategy explains the context, meaning and value of markets. It shows you how to analyze them, develop appropriate strategies
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