A5/05: Lufthansa and Graphic Design: Visual History of an Airplane K. Small Pubs who embraced roman type for

who embraced roman type for its classical associations

Here’s what we think happened: Paul Rand designed a handsome poster in a few colors—but it couldn’t be decided which colors to use

and bibliophiles associated with the “Renaissance in American Printing

in 2008 he began to make collages for his own pleasure

Known for her complex architectural forms and socio-political satire

A5/05: Lufthansa and Graphic Design: Visual History of an Airplane K. Small Pubs who embraced roman type forDeutsche Lufthansa is one of the most important airlines in the world. (According to who, we cant say.) Just as long and varied as its history is the history of its visual identity. The beginning of the 1960s witnessed one of the most important developments in corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group at the Hochschule fr Gestaltung Ulm to develop a new visual identity for Lufthansa. Largely