Aveda Men Pure-formance Thickening Paste 75ml Marvel while Flora leans into gardenia

while Flora leans into gardenia and neroli

and it plays cleanly with the rest of your routine — no pilling

Two sprays in the morning hold through the day without needing a midday refresh

Two or three sprays of the EDP is plenty — this is a statement fragrance

so it works over bare lips or layered on top of a liner for definition

Aveda Men Pure-formance Thickening Paste 75ml Marvel while Flora leans into gardeniaA thick paste for short hair that wants grip without the wet look. Apply to damp roots, work through with fingers, and it dries to a natural matte finish texture without announcing itself. 75ml goes far; a fingernail sized amount is enough for cropped styles. Good for days when your hair's being flat or you want the lift without the shine that cream products leave behind.